About me

Since the mid 1990s, I have worked with wireless technologies, focusing on devices that exchange data. I build and shape systems where machines and sensors communicate in real-world environments — across industries and a wide range of use cases.

Over the years, this work has translated into helping companies succeed with IoT in practice, including the deployment of hundreds of thousands of connected devices worldwide.

I work across technology, marketing and sales — not as separate disciplines, but as one connected reality when you build systems that need to function outside the lab. Curiosity has always been the driving force, combined with hands-on experience from building and scaling IoT solutions in the field.

Ulf Seijmer

My career has revolved around three core areas — technology, product development, and commercial execution — often combined in roles where all three intersect. Throughout my professional life, I have worked closely with wireless technologies and connected systems.

Over the years, I have taken on leadership roles with end-to-end responsibility for business, products and teams, including positions as Sales Manager, CEO and Regional Manager.

I have also served on several boards, contributing to strategic direction and company development at governance level.

In addition, I have founded and built four companies from the ground up, taking them from early concept to operational businesses.

I am strategic by nature but also highly hands-on. I prefer to stay close to the work and understand how things actually get done in practice, and I tend to lead by being directly involved rather than observing from a distance.

Today, I am active as Chief Innovation Officer at Induo and CTO at AKKR8. Until recently, I also served as a board member of the EUTECH IoT Alliance.

Induo

Induo AB is a distributor of IoT and digitalisation hardware with a strong focus on technical competence and close customer relationships. I co-founded and co-owned the company from its start in 2008 until 2021 and continue today as a co-opted board member.

My role has combined commercial, technical and product responsibilities, including key account management, onboarding of new customers and introduction of new products to the market. I have also been involved in shaping how the company presents and positions new solutions towards customers.

Over the years, I have held personnel responsibility and led both teams and customer-facing work across different parts of the organisation.

AKKR8

AKKR8 AB is an IoT startup developing 4G/5G-based hardware with integrated sensor technology. As CTO, my focus has been on turning an early-stage concept into a commercial product — bridging hardware and software, defining requirements, and driving the development from idea to product launch.

The work has been carried out in a lean setup together with external hardware and software developers, where I have been responsible for technical direction, prioritisation and overall coordination of development efforts and resources.

IoT Alliance

I contributed to a EU-funded initiative focused on connecting IoT development with the UN Sustainable Development Goals (Agenda 2030), with the aim of strengthening the use of connected technologies in European industry.

The work was centered around practical discussions and initiatives on how IoT can be used as part of real-world digitalisation and sustainable development across different sectors, focusing on implementation rather than theory or policy-level concepts.

My competencies include the following:

Technology & product lifecycle ownership

End-to-end responsibility for IoT product lifecycle management, from early-stage requirements and system design through development, validation and field deployment.

• Requirements definition and system-level needs analysis
• Product architecture and supplier coordination
• Development oversight and technical validation
• Testing, documentation and release readiness
• Customer onboarding and real-world deployment

Core technical competencies

• Wireless communication technologies
• IoT data architectures and protocols
• System-level design and integration
• Networking fundamentals and edge connectivity

Commercial and market leadership

Responsibility for positioning, communication and market introduction of IoT and connectivity solutions in B2B environments.

• Keynote speaker (Tele2 IoT Talks, Ericsson, and industry events)
• Market communication and positioning of technical products in international B2B markets
• Public relations and industry visibility, including multiple awards for press room performance
• Digital presence and product communication (induo.com / akkr8.io)
• E-commerce and digital channel development
• Technical publishing, whitepapers and long-form content production
• Industry events, exhibitions and stakeholder engagement
• Performance marketing and campaign execution (including Google Ads)

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Commercial & customer engagement

• Key account management in complex B2B environments
• Partner and channel development within IoT and connectivity ecosystems
• Experience working with both enterprise customers and smaller-scale industrial clients
• Digital and relationship-driven commercial engagement
• Leading technical and commercial customer dialogues in solution-oriented sales processes

I combine deep technical understanding with commercial and market-facing work, enabling structured dialogue around complex IoT solutions where technology, business value and implementation meet.

I have maintained an active professional presence through writing and industry communication since 2008, sharing insights and perspectives on IoT, connectivity and digitalisation. I have published numerous articles in various magazines and have been a columnist for Critical Communication Sweden since 2012.